Pre-Conferences: Monday, April 27, 1-4:30 PM
Choose from four great Pre-Conferences: Marketing as a Team Sport, Services and Literature for Tweens, Making Sense of Business Reference, and Libraries and Security: Make It Work!
Pre-Conferences are an separate charge on your conference registration form. Early Bird NJLA Member Rate is only $50!
All Pre-Conferences will include a break with refreshments.
Marketing as a Team Sport
Speaker: Peggy Barber, Library Communication Strategies www.librarycomm.com
Can everyone on your staff deliver the library's key message? This workshop focuses on what everyone on your staff needs to know about marketing, how it relates to good customer service and their role.
Marketing as a Team Sport will introduce basic marketing principles and give an overview of building an effective marketing plan. Participants will learn basic marketing principles, how to promote good two-way communication between the library and its key audiences, how to develop and deliver an effective message, how to harness the power of word-of-mouth marketing and build the library's "sales force." Exercises will aim to build staff's comfort level and skill in speaking for libraries and identify tools needed to support them.
Peggy Barber was formerly Associate Executive Director for Communication for the American Library Association (ALA), where she managed and implemented marketing and communication programs, including external relations and membership development. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known "Celebrity Read" poster series. She helped to launch the universal library logo that appears on streets and roads across the country. She also launched the association's development program and served as the first executive director of its foundation.
Sponsor: Public Relations Committee | Moderator: Janet Brown Marler, Atlantic County Library
Services and Literature for Tweens
Speaker: Teri Lesesne www.professornana.com
This leader in the field of tween services will present unique methods for reaching out to this age group and ways to provide them with dynamic services and engaging literature.
Sponsors: Children's Services Section and Young Adult Services Section | Moderator: Susan Fichtelberg, Woodbridge Public Library
Making Sense of Business Reference
Speaker: Celia Ross, MIS, Stratham Research www.strathamresearch.com
Do you wish you felt more confident when faced with a business reference question? This workshop will help familiarize you with sources and strategies for tackling questions on companies, industries, the stock market, consumer demographics and more.
Part business reference therapy, part business reference source class, this workshop will leave you with a better understanding of the business reference process and provide you with a framework for building your business reference expertise.
Celia Ross has been teaching "Business Reference 101" for RUSA to sold-out crowds since March of 2006. She is the Chair of RUSA's BRASS division. She is working on a book, "Making Sense of Business Reference" which is forthcoming from ALA Editions.
Sponsor: Reference Section | Moderator: Lisa Coats, Monmouth University Library
Libraries and Security: Make It Work!
Speaker: Warren Graham Warren Graham Training and Consulting formerly (retired) the Security and Safety Manager for the Public Library of Charlotte and Mecklenburg County, NC www.blackbeltlibrarians.com
Are you looking for practical suggestions about how to get your customers to comply with your library’s rules? Is your ability to provide a welcoming and safe library environment challenged on a daily basis? Learn from Warren Graham, author of “Black Belt Librarians: Every Librarian’s Real World Guide to a Safer Workplace”, whose security strategies were forged during his time working in libraries.
Mr. Graham knows from his own experience what works and what does not. His “real world” approach and strategies, developed over time through trial and error, will quickly give you a sense of empowerment and put you well on your way to developing a practical, workable, security program.
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Sponsor: Member Services Committee | Moderator: Anne Wodnick, Gloucester County Library, Logan Township Branch
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